For Your Consideration: Awards Season Campaign Publicists
Cast & Characters (4)
Bits & Timeline (12)
Blue Skying the Dog Man Oscar Push
The team brainstorms FYC strategies for a fictional Marvel movie called Dog Man, suggesting giving out foster dogs as swag and turning animal hospitals into superhero photo booths.
"Let's blue sky this situation. Anything is possible."
"Instead of kill shelters, we'll change a kill shelter, get all the dogs from a kill shelter and hand them out at an event."
Roundtable Roll-Call: The FYC Experts
The panelists introduce themselves as high-level publicists who create 'experiences' rather than events, including OKE, the 'bad boy' VP, and Fitz, the merch and food expert.
"I'm kind of the bad boy, the dark horse."
"I'm in charge of merch and food, so I handle a lot of the stuff where if it's shirts, hats, and then edible items."
The 'I Can't' Meal Ritual
The team discusses 'Can't-o-Clock,' the specific time of day when they simply cannot function without a specific 'I Can't' meal, ranging from miso soup to revolting brussels sprouts.
"It's Can't-o-Clock where we just go 'I can't.'"
"Steamed brussels sprouts from Lemonade smell revolting."
Yellowjackets FYC: Plane Crashes and Bee Couriers
The team recounts their extreme campaign for the show Yellowjackets, which involved crashing a real plane for influencers and attempting to deliver screeners via trained bees.
"We crashed that plane out of the sky."
"I was trying to fly screeners via bees."
The Scrooge Experience for Emmy Voters
The publicists describe an immersive campaign for a Will Ferrell movie where they hired actors to break into Emmy voters' homes at night to 'Scrooge' them, which Beverly Hills residents mistook for a crime wave.
"You would get three actors to visit them in the night and take them through the sins of their past."
"People were like begging to get Scrooged so that they could feel important."
The Stalker Campaign for 'You'
A pitch for the show 'You' involved releasing actual stalkers into Brentwood to follow voters. The bit escalates into the publicists' obsession with 'Susi' (soup/juice) and a choreographed dance featuring 50 stalkers.
"We were going to release them into Brentwood."
"I was railing Seuss into my ears through my nose out my eyeballs crying blood into my teeth."
The Bridgerton Ball and the Quad-Manic Episode
The team recalls the 'Bridgerton' FYC events which caused a collective 'quad-manic' episode. They discuss the transition from sending DVDs to hosting massive balls and the environmental impact of heavy metal packaging.
"It made all four of us have a manic episode that was united in sync."
"Why don't we have a ball of Bridgerton? Why don't we send a ball and a thumb drive?"
The Anatomy of an FYC Billboard
The publicists describe the visceral process of pulling quotes for billboards, which they claim involves pulling brains out of heads and through butts to secure votes, despite the posters being largely ineffective.
"We're pulling people's brains out of their head and into their hearts back out their mouth through their butt."
"Josh Brolin is inspired. No shit. Who gives a shit?"
"The most effective medium of advertisement is still by a mile billboards."
"Greg is just in the corner and he is like really toxic and quiet."
The Anatomy of a Perfect FYC Billboard
The publicists break down their favorite design tropes, including 'builds' where heads exceed the frame and the pretentious one-word quotes used for late-night talk show campaigns.
"I love a build where Jamie Foxx's head is two inches above the line of this poster."
"I love a close-up and one-word quote: Moving."
The Follicle Connection and Ash Spreading
Fitz admits to burning the group's hair follicles to create a spiritual connection that prevents them from fighting, leading to a pact to spread each other's ashes in their homes.
"I've been collecting a little bit of each of you, like hairs, follicles, and burning them."
"That's why we don't fight, because your follicles are at my house."
The Last of Us Movie Pitch: Cordyceps and Barney Stickers
The team receives a high-stakes email to promote a 'Last of Us' movie, resulting in a chaotic pitch involving bioengineered ants, pink packaging, and an immersive hunt in Griffith Park.
"What if the packaging is pink?"
"We bioengineer the cordyceps so that they can hold a little banner that says FYC: The Last of Us."
The Ghost of Queen Elizabeth Demands Rose
As the episode concludes, DHL claims to be communicating with the ghost of Queen Elizabeth II, who manifests through Joshra to demand more rose wine.
"Can we all agree that Queen Elizabeth is in the room right now?"
"Where's my rose? I can't!"