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The Swedish Fish Movie

#33Audiostandard
Jan 28, 2022ยท52m
Listen on Apple Podcasts โ†—
Stage Premise:

The creators of The Swedish Fish Movie give AOAOAOA an exclusive first look at this highly anticipated animated family comedy. You know this IP, you love this IP, and you cannot wait to see this IP in theaters June 2023!

Cast & Characters (4)

Bits & Timeline (10)

1:50 (1m 15s)
CHARACTER_INTRO

The Swedish Fish Creative Team Roll-Call

The creative team behind the Swedish Fish movie introduces themselves, including the heiresses to the Swedish Fish fortune and their nervous writing partners.

"My name is Candy Fish of the Swedish Fish Corporation, but also of movie producing."

"I'm Brandy Swedish of the Swedish Fish Family Incorporated and of the movie."

"My name is Tony T. I'm not a fish."

"I'm Doug, and I am part of the Swedish Fish movie. No affiliation to the family, just one of the writers."

#Press Junket#Screenwriting#Branded Content
3:15 (55s)
BACKSTORY_REVEAL

The Swedish Fish Origin Story and Ownership

Candy and Brandy explain their complicated family tree, their 80% stake in the company, and how a wedding announcement inspired the candy.

"I'm from my dad's side of the family, the Swedish side. And I'm from my mom's side of the family, which is the Fish side."

"Everyone saw the phrase Swedish Fish and they thought yummy yummy candy."

"Are you guys Swedish? No. Are you guys fish? No."

#Corporate History#Family Business#Candy
12:58 (1m 47s)
ESCALATION

The Note That Ripped Apart the Pitch

The writers describe the intense experience of receiving notes from the sisters, who demand that every fish in the bag have a distinct personality.

"We regret they all have the same half smile. That is a deep regret that we carry for your parents."

"What do we have in the fish? One personality and it's called Fish!"

"We haven't ever worked with a client with as many notes even before the contract was signed."

#Creative Notes#Brand Identity#Animation
18:55 (52s)
CALLBACK

Snubbing the Duplass Brothers

The sisters reveal they rejected a pitch from the Duplass brothers because they only wanted to do a commercial spot rather than a feature film.

"Our 9:00 AM was the Duplass brothers. And that meeting was chalk on a chalkboard."

"They thought maybe they'd do a spot or two and we're like no, we want to do a Lego Movie type thing."

"Fuck the Duplass brothers! Exactly! #GoSwedishFish!"

#Hollywood Rivalry#Pitching#Social Media
21:51 (2m 21s)
CHARACTER_INTRO

The Swedish Fish Movie Press Junket

The creative team behind the Swedish Fish Movie introduces themselves, including the half-sisters who own the company and the screenwriters who specialize in brand-based animated films.

"My name is Candy Fish of the Swedish Fish Corporation, but also of movie producing"

"I'm from my dad's side of the family, the Swedish side"

"I'm from my mom's side of the family, which is the Fish side"

#Branded Content#Screenwriting#Press Junket
25:20 (2m 10s)
ESCALATION

The Big Fat Greek Twizzler Rivalry

The team discusses their competition with the Twizzlers movie, which stars Nia Vardalos and features a Twizzler getting married to a human man.

"It's My Big Fat Greek Twizzler"

"Can you guys imagine a candy having a nationality? I just don't buy it. Disgusting"

#Competitive Analysis#IP Development#Candy Industry
37:00 (3m 52s)
GAME_OR_PITCH

The Vaudeville Christmas Tradition

The sisters perform a bizarre Vaudeville-style comedy bit about Christmas and Burger King that they claim to perform every year in their separate households.

"The Swedish Fish, you know, people don't think a beautiful narrated animated story about love, about brotherhood, about finding yourself."

#Vaudeville#Family Trauma#Improv#Screenwriting#Animation
51:24 (1m 6s)
VISUAL_GAG

The Swedish Fish Movie Press Junket Kickoff

The creative team launches into a high-energy press junket, shouting out various cities across America and the world to build hype for their 2023 theatrical release.

"Hey America, hey California, hey New York, hey Hong Kong."

"Indiana where I'm from, hey Indiana, good to hear you, good to see you."

#Marketing#Press Junket#Film Promotion